AB Experiments strategy
Sometime ago I’ve had a great discussion with Danny Ruchtie about the AB Experimenting on features. Iterative design It uses grand design as a direction we’d like the project to go. However, the changes are introduced iteratively. Each change introduced is atomic. You get a clear picture whether it is improving KPIs or not. If not, you tweak it until you get a positive result. Then test next atomic feature on top of it. »