https://www.mzygar.com/tags/abexperiments/ Recent content in Abexperiments on Michal Zygar Hugo -- gohugo.io en-US All rights reserved - 2019 Wed, 10 Apr 2019 22:49:50 +0100 https://www.mzygar.com/post/ab-experiments-strategy/ Wed, 10 Apr 2019 22:49:50 +0100 https://www.mzygar.com/post/ab-experiments-strategy/ Sometime ago I’ve had a great discussion with Danny Ruchtie about the AB Experimenting on features. Iterative design It uses grand design as a direction we’d like the project to go. However, the changes are introduced iteratively. Each change introduced is atomic. You get a clear picture whether it is improving KPIs or not. If not, you tweak it until you get a positive result. Then test next atomic feature on top of it.